Content Intelligence Blog

3 min read

5 Reasons Data-Driven Marketing Beats Gut Instincts

By Vennli on Jul 23, 2019 3:51:18 PM

No one uses rotary phones to make calls anymore, the age of mimeograph paper is long gone, and soon the idea of using “gut instincts” to drive marketing campaigns will feel just as archaic. We have officially entered the age of data-driven marketing—and marketers who rely on their guts alone may find themselves increasingly ineffective in an industry capitalizing on artificial intelligence and data insights to reach customers.

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4 min read

Content Marketing Strategy Must Haves

By Vennli on Jul 23, 2019 1:20:14 PM

“A goal without a plan is just a wish.”

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4 min read

This Is Why Content Marketers Should Care About AI

By Mike Kaput on Jun 25, 2019 9:52:08 AM

Artificial intelligence is transforming the landscape of many industries. But only a handful stand to see the most impactful change from AI—and marketing is one of them, according to McKinsey.

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3 min read

Why You Can’t Wait to Adopt AI for Marketing

By Vennli on Jun 14, 2019 12:06:50 PM

Do you hear that sound, off in the distance? It’s the “AI train” pulling out of the station—and if you’re not on it, you’re already running behind. While the metaphor may seem funny, there’s a seriousness to whether or not marketers have accepted artificial intelligence (AI) as a necessary evolution. While the gap grows between those who have adopted AI for marketing and those still waiting, the space between marks a noteworthy competitive edge. One that ultimately yields higher conversions, greater brand loyalty, and increased marketing ROI.

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