Some days, making a measurable and significant impact on your business and the daily grind of planning, producing, and promoting marketing content seem miles apart. You can bring those two worlds closer together, and be recognized in the process, by tying your marketing content to key business objectives and then sharing this connection with everyone.
This is Part II of a two-part series about content marketing’s evolution ahead of 2020. Read Part I here.
In recent years, marketing specialists and researchers were asked to make predictions about the state of marketing in 2020. With that milestone less than a year away, we checked back on some of those forecasts to determine how close we are to them being realities.
Take a look to compare...
It’s time to brace yourself again. Or better yet, prepare yourself for the next wave of technology innovations that will disrupt your ability to show marketing ROI.
This time around, it’s content intelligence that promises to radically raise the bar on content marketing performance.
A bite from a radioactive spider gave Spiderman the ability to leap between buildings, while a government experiment gave Captain America his unnatural strength. It was the Greek gods that gave Wonder Woman superhuman speed.
And, today, content intelligence is bestowing marketers with their own set of super powers. Through content intelligence, you have the ability to execute your content...
Imagine you are in a scene stolen from the movie Back to the Future. Your future self has just returned from 2035 to tell your marketing team how much things have changed as a result of artificial intelligence.
Perhaps, you’ll share that futurist Dr. Michio Kaku was right when he predicted that we will lose our portable devices since everything, from the wallpaper in our homes to public...