Content Intelligence Blog

6 min read

5 business impact metrics that will make you a content marketing rockstar

By Bart Frischknecht, PhD on May 9, 2019 11:36:33 AM

Some days, making a measurable and significant impact on your business and the daily grind of planning, producing, and promoting marketing content seem miles apart. You can bring those two worlds closer together, and be recognized in the process, by tying your marketing content to key business objectives and then sharing this connection with everyone.

Continue Reading
7 min read

Content Marketing Predictions for 2020: What's Happening Now

By Patti Doyle on Feb 7, 2019 12:11:08 AM

This is Part II of a two-part series about content marketing’s evolution ahead of 2020. Read Part I here.

In recent years, marketing specialists and researchers were asked to make predictions about the state of marketing in 2020. With that milestone less than a year away, we checked back on some of those forecasts to determine how close we are to them being realities.

Take a look to compare your progress compared to the predictions. It’s possible you could improve your content performance by revising some of your current strategies and integrating some new martech solutions.

Continue Reading
4 min read

How content intelligence is radically raising the bar for marketing

By Vennli on Nov 15, 2018 1:21:44 PM

It’s time to brace yourself again. Or better yet, prepare yourself for the next wave of technology innovations and check out our content intelligence demo. Let's just say that it will radically raise the bar on your content marketing performance and disrupt your ability to show marketing ROI - in a good way. 

Continue Reading
5 min read

How content intelligence is giving marketers super powers

By Vennli on Oct 26, 2018 9:56:06 AM

A bite from a radioactive spider gave Spiderman the ability to leap between buildings, while a government experiment gave Captain America his unnatural strength. It was the Greek gods that gave Wonder Woman superhuman speed.

And, today, content intelligence is bestowing marketers with their own set of super powers. Through content intelligence, you have the ability to execute your content strategy with razor sharp insights. You’re able to see clearly what you should be delivering to your target audiences at the precise times they're likely to engage.

Continue Reading
4 min read

The future of content marketing with AI-driven content intelligence

By Vennli on Oct 19, 2018 10:31:11 AM

Imagine you are in a scene stolen from the movie Back to the Future. Your future self has just returned from 2035 to tell your marketing team how much things have changed as a result of artificial intelligence.

Perhaps, you’ll share that futurist Dr. Michio Kaku was right when he predicted that we will lose our portable devices since everything, from the wallpaper in our homes to public streets, are the computers we seamlessly communicate with. Maybe you’ll confirm futurist Oren Etzioni’s prediction that artificial intelligence (AI) will find the cure for cancer by sifting through tons of scientific research.

All impressive.

However, it doesn’t take a Back to the Future scenario to grasp how marketing is already changing as a result of artificial intelligence.

Continue Reading

Featured