Some days, making a measurable and significant impact on your business and the daily grind of planning, producing, and promoting marketing content seem miles apart. You can bring those two worlds closer together, and be recognized in the process, by tying your marketing content to key business objectives and then sharing this connection with everyone.
6 min read
7 min read
This is Part II of a two-part series about content marketing’s evolution ahead of 2020. Read Part I here.
In recent years, marketing specialists and researchers were asked to make predictions about the state of marketing in 2020. With that milestone less than a year away, we checked back on some of those forecasts to determine how close we are to them being realities.
Take a look to compare your progress compared to the predictions. It’s possible you could improve your content performance by revising some of your current strategies and integrating some new martech solutions.
4 min read
It’s time to brace yourself again. Or better yet, prepare yourself for the next wave of technology innovations and check out our content intelligence demo. Let's just say that it will radically raise the bar on your content marketing performance and disrupt your ability to show marketing ROI - in a good way.
5 min read
A bite from a radioactive spider gave Spiderman the ability to leap between buildings, while a government experiment gave Captain America his unnatural strength. It was the Greek gods that gave Wonder Woman superhuman speed.
And, today, content intelligence is bestowing marketers with their own set of super powers. Through content intelligence, you have the ability to execute your content strategy with razor sharp insights. You’re able to see clearly what you should be delivering to your target audiences at the precise times they're likely to engage.
4 min read
Imagine you are in a scene stolen from the movie Back to the Future. Your future self has just returned from 2035 to tell your marketing team how much things have changed as a result of artificial intelligence.
Perhaps, you’ll share that futurist Dr. Michio Kaku was right when he predicted that we will lose our portable devices since everything, from the wallpaper in our homes to public streets, are the computers we seamlessly communicate with. Maybe you’ll confirm futurist Oren Etzioni’s prediction that artificial intelligence (AI) will find the cure for cancer by sifting through tons of scientific research.
However, it doesn’t take a Back to the Future scenario to grasp how marketing is already changing as a result of artificial intelligence.