Agile Insights Blog

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Save time and better organize your data using cluster analysis.

By Lauryn Hill on Jul 19, 2022 3:28:05 PM

When analyzing data in market research, we cannot expect to be able to examine every individual respondent separately. While each individual detail of research is important, it can become tedious and too time-consuming to evaluate hundreds and even thousands of distinctive cases of data at the same time. However, there is a method of segmentation that allows us to analyze this information without oversimplifying it, but at a level that is easier to process.  Enter cluster analysis - an approach used in market research that allows researchers to identify and define patterns in data that had not been apparent before but could give significant meaning to the data once discovered.

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