How to create a content strategy that builds brand trust

Brand trust in businesses took a dive in 2018. In the wake of unfavorable news surrounding big brands like Facebook (privacy), United Airlines (customer service) and Equifax (cybersecurity), only 48% of Americans reported that they trusted businesses, according to the 2018 Edelman Trust Barometer.

When compared to other countries, the United States suffered among the worst slides — losing 10...

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A MarTech buyer’s cheat sheet to understanding AI lingo

Yes, this is another article about the meaning of artificial intelligence (AI) in marketing.

No one needs to look far to find examples of AI applied to marketing, but as a marketer, what new tech is worth your time and your company’s dollars? I want to share some personal tools that help me interpret what I read about MarTech solutions “powered by AI.

AI is easy to find yet harder to...

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The future of content marketing with AI-driven content intelligence

Imagine you are in a scene stolen from the movie Back to the Future. Your future self has just returned from 2035 to tell your marketing team how much things have changed as a result of artificial intelligence.

Perhaps, you’ll share that futurist Dr. Michio Kaku was right when he predicted that we will lose our portable devices since everything, from the wallpaper in our homes to public...

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6 secrets about content intelligence you need to know now

Take a second to think about marketing trends during the past 7 to 10 years. If you could have cracked the code for leveraging SEO, social media or PPC back then — before anyone else, imagine the power you would have had to squash the competition.

The opportunity to get ahead with the next marketing innovation doesn’t come often because the benefits are not always obvious. In the early days of...

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Why content Intelligence is the cure to these 7 content marketing challenges

More than 20 years have passed since Bill Gates proclaimed “Content is king,�? signaling an era in which successful digital marketing strategies would need to have content at its core.

Since then, it's likely your marketing team has been investing significant parts of your budget in content marketing — creating blogs, social media posts, ebooks, videos, slide shares and website content as part...

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