Artificial intelligence (AI) is rapidly becoming the top buzzword of 2019—and with good reason. It’s making a significant impact upon multiple industries, and marketing is no exception. AI-powered tools are designed to help marketers and brands improve their messaging and increase content performance across the entire buyer journey. So how do you find the right AI marketing tool for your brand, and what provides the best competitive advantage? Here, we take a look at what to keep in mind when researching your options.
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Artificial intelligence is transforming the landscape of many industries. But only a handful stand to see the most impactful change from AI—and marketing is one of them, according to McKinsey.
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Do you hear that sound, off in the distance? It’s the “AI train” pulling out of the station—and if you’re not on it, you’re already running behind. While the metaphor may seem funny, there’s a seriousness to whether or not marketers have accepted artificial intelligence (AI) as a necessary evolution. While the gap grows between those who have adopted AI for marketing and those still waiting, the space between marks a noteworthy competitive edge. One that ultimately yields higher conversions, greater brand loyalty, and increased marketing ROI.
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Brand trust in businesses took a dive in 2018. In the wake of unfavorable news surrounding big brands like Facebook (privacy), United Airlines (customer service) and Equifax (cybersecurity), only 48% of Americans reported that they trusted businesses, according to the 2018 Edelman Trust Barometer.
When compared to other countries, the United States suffered among the worst slides — losing 10 points in overall customer trust — down from 58% in 2017.
According to another recent survey, 79% of customers said brands must demonstrate “they understand and care about me�? before they consider purchasing. The report by Wunderman also revealed that 89% of American customers said that they are loyal to brands that share their values.
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Yes, this is another article about the meaning of artificial intelligence (AI) in marketing.
No one needs to look far to find examples of AI applied to marketing, but as a marketer, what new tech is worth your time and your company’s dollars? I want to share some personal tools that help me interpret what I read about MarTech solutions “powered by AI.
AI is easy to find yet harder to understand and even more difficult to define. The Google news feed on my phone feels a little like my microwave, I don’t really know what is happening behind the scenes and sometimes the suggested articles don’t come out exactly how I would expect, but I know if I swipe right on my phone, it is a super speedy and no-mess way to get some news updates.