No one uses rotary phones to make calls anymore, the age of mimeograph paper is long gone, and soon the idea of using “gut instincts” to drive marketing campaigns will feel just as archaic. We have officially entered the age of data-driven marketing—and marketers who rely on their guts alone may find themselves increasingly ineffective in an industry capitalizing on artificial intelligence and data insights to reach customers.
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One of the reasons I love being a marketer is that the only thing constant about it is change. A bit trite or overused, right? But, I am truly excited about the speed and impact that emerging technologies will have on marketing in the upcoming year.
As a marketer who lives and breathes in the content intelligence space, I believe that marketing is at an intersection of multiple crossroads (maybe it’s a multi-level highway?) — B2B and B2C marketing converging more than ever before; analytics and creativity crossing paths; and strategy and analytics feeding off each other in new ways.