Agile Insights Blog

5 min read

7 essential steps to building a brand strategy

By Bart Frischknecht, PhD on Jun 2, 2021 9:32:56 AM

When you observe the trajectory of successful organizations, whether Microsoft, Apple or upstarts like the Dollar Shave Club, and Warby Parker, it’s clear that innovation sets them apart from the competition.

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2 min read

Finding the Right Messages, Not the Right Message

By Erik Larsen on Apr 27, 2021 2:56:50 PM

Unlike the Lord of the Ring’s “one ring to rule them all,” there is never one message that will resonate with all of your customers. This is true for your own employees as well. With the rise of the COVID-19 pandemic, many companies have turned the lens on themselves. This has largely taken the form of gathering opinions on remote work and maintaining team collaboration, but some companies have sought input from their employees on how to keep not only themselves, but also their customers safe. In today’s political and social climate, addressing the safety concerns of your employees is another area where one message is not going to get through to everyone.

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