When you observe the trajectory of successful organizations, whether Microsoft, Apple or newer upstarts like the Dollar Shave Club and Warby Parker, it’s clear that innovation sets them apart from the competition.
Just how valuable is brand consistency? That is, the practice of consistently conveying your company’s value, promises and offerings in all of your deliverables — and in ways that resonate with your customers?
Brand consistency is the key to boosting brand trust, brand awareness and brand loyalty. And, according to 200 organizations in a recent survey by LucidPress and DemandMetric, it also...
Take a second to consider the many ways people get their caffeine fix. Some may brew the old-fashioned way — using a coffee pot or a French press to get the job done. Others may use a Keurig.
And no smart coffee shop barista will assume that every person in line wants a black cup of java. Not when there are thousands of possibilities.
And that’s just coffee.
Developing a content strategy also...
Content marketing has evolved. No longer is more = better. However, with a shift to quality over quantity, a challenge remains: Creating content that elevates your brand. And doing it in a way that drives brand differentiation.
With content that delivers a meaningful message about what differentiates your brand in a way that matters to your targeted audiences, you will be able to attract the...
Are you really giving customers what they want?
Now, more than ever, even your most loyal customers say they are willing to switch to another brand — especially since technology is making it even easier for them to do so.
Here are a few reasons why customers may leave your brand for another:
- 66% of customers say they’re likely to switch brands if they feel treated like a number.
- 81% of...