Content Intelligence Blog

4 min read

5 great storytelling tips to increase brand awareness

By Patti Doyle on Feb 13, 2019 12:14:11 PM

Not that long ago, or at least it seems, the business of building brand awareness was fairly straightforward. The success of your campaign typically had a lot to do with the size of your budget and the creativity of your marketing team.

Content marketing has disrupted everything. Small companies, and even individual bloggers, are generating brand awareness among their target audiences at a degree that can surpass those built through multimillion-dollar marketing initiatives.

That type of success requires a deep understanding of your customers, and what they want at every stage of their experience with you — whether it’s getting more information, buying a product or service to solve a problem, or simply being entertained.

While this is the Age of the Customer, it’s not all about the customers. Success also lies in telling your side of the story; humanizing your company in a way that customers find relatable and authentic.

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5 min read

How to create a content strategy that builds brand trust

By Patti Doyle on Jan 31, 2019 12:11:32 PM

Brand trust in businesses took a dive in 2018. In the wake of unfavorable news surrounding big brands like Facebook (privacy), United Airlines (customer service) and Equifax (cybersecurity), only 48% of Americans reported that they trusted businesses, according to the 2018 Edelman Trust Barometer.

When compared to other countries, the United States suffered among the worst slides — losing 10 points in overall customer trust — down from 58% in 2017.

According to another recent survey, 79% of customers said brands must demonstrate “they understand and care about me" before they consider purchasing. The report by Wunderman also revealed that 89% of American customers said that they are loyal to brands that share their values.

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1 min read

5 Tips For Unleashing Creativity Within Your Team

By Vennli on Oct 13, 2014 1:30:11 PM

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1 min read

Why Coors Light May Be Damaging Their Brand With The "Cold" Strategy

By Vennli on Oct 8, 2014 1:00:42 PM

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1 min read

Apple Unveils New iPhone 6 – Did They Get It Right?

By Vennli on Sep 12, 2014 1:00:59 PM

Smart phones. They’re essentially handheld computers with a wireless plan. Gadget enthusiasts are constantly debating which one is preferable. If you’re in the market for a smart phone, chances are you’re choosing between two archrivals: Apple and Samsung.

These two companies own a combined 2/3 of the market. While Samsung has led in worldwide sales, Apple’s iPhone manages to top Samsung within the US. While Apple started out as the dominant player, the tables have turned and, in many ways, it’s Apple’s turn to play catch up.

In a battle to the death based on features and benefits, it’s likely that it would be a draw – both have a lot to offer… but ties are boring. If we have to declare a winner, it comes down to which aspects matter most to customers. And that’s exactly what Vennli is all about – making strategic decisions based on customer needs. That’s how businesses grow.

We conducted a customer research study to understand how smart phone customers make their purchasing decisions. Did they get it right?

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