Brand trust is not a new concept. Organizations, from local businesses to Fortune 500 corporations, have long been attuned to the need to carefully build and manage a brand that earns their customers’ trust.
Take a second to consider the many ways people get their caffeine fix. Some may brew the old-fashioned way — using a coffee pot or a French press to get the job done. Others may use a Keurig.
And no smart coffee shop barista will assume that every person in line wants a black cup of java. Not when there are thousands of possibilities.
And that’s just coffee.
Developing a content strategy also...