Content Intelligence Blog

3 min read

A step-by-step guide for building brand trust

By Patti Doyle on Jun 11, 2019 5:08:28 AM

With customers demanding more from companies — transparency, authenticity, ethical practices and legitimate brand promises, marketers must pay closer attention to what it means to build brand trust.

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4 min read

Why brand trust needs to guide your content marketing strategy

By Patti Doyle on May 6, 2019 9:23:41 PM

Brand trust is not a new concept. Organizations, from local businesses to Fortune 500 corporations, have long been attuned to the need to carefully build and manage a brand that earns their customers’ trust.

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3 min read

Win over more customers by building brand trust

By Bart Frischknecht on May 6, 2019 3:48:52 PM

Before your company can persuade a new customer to purchase its products or services, it has a significant hurdle to cross--convincing your target audiences that your business stands behind its promises and values. A company’s need to prioritize brand trust looks different than it did several years ago now that we are in the world of easy information via websites, social media, and online reviews  

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5 min read

7 essential steps to launching a new brand

By Patti Doyle on May 3, 2019 3:04:09 PM

When you observe the trajectory of successful organizations, whether Microsoft, Apple or newer upstarts like the Dollar Shave Club and Warby Parker, it’s clear that innovation sets them apart from the competition.

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4 min read

How to use content intelligence to improve brand consistency

By Patti Doyle on Mar 14, 2019 12:20:20 PM

Just how valuable is brand consistency? That is, the practice of consistently conveying your company’s value, promises and offerings in all of your deliverables — and in ways that resonate with your customers?

Brand consistency is the key to boosting brand trust, brand awareness and brand loyalty. And, according to 200 organizations in a recent survey by LucidPress and DemandMetric, it also can lead to an increase in profits — by as much as 23 percent.

But a significant number of the organizations surveyed also said that brand consistency can be elusive, with 60 percent reporting that their teams are regularly creating materials that don’t conform to their company’s brand guidelines.

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