Why brand trust needs to guide your content marketing strategy

Brand trust is not a new concept. Organizations, from local businesses to Fortune 500 corporations, have long been attuned to the need to carefully build and manage a brand that earns their customers’ trust.

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Win over more customers by building brand trust

Before your company can persuade a new customer to purchase its products or services, it has a significant hurdle to cross--convincing your target audiences that your business stands behind its promises and values. A company’s need to prioritize brand trust looks different than it did several years ago now that we are in the world of easy information via websites, social media, and online...

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7 essential steps to launching a new brand

When you observe the trajectory of successful organizations, whether Microsoft, Apple or newer upstarts like the Dollar Shave Club and Warby Parker, it’s clear that innovation sets them apart from the competition.

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How to use content intelligence to improve brand consistency

Just how valuable is brand consistency? That is, the practice of consistently conveying your company’s value, promises and offerings in all of your deliverables — and in ways that resonate with your customers?

Brand consistency is the key to boosting brand trust, brand awareness and brand loyalty. And, according to 200 organizations in a recent survey by LucidPress and DemandMetric, it also...

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Upgrade to a content marketing strategy that supports your brand

Content marketing has evolved. No longer is more = better. However, with a shift to quality over quantity, a challenge remains: Creating content that elevates your brand. And doing it in a way that drives brand differentiation.

With content that delivers a meaningful message about what differentiates your brand in a way that matters to your targeted audiences, you will be able to attract the...

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