Build brand loyalty with a data-driven content strategy

Are you really giving customers what they want?

Now, more than ever, even your most loyal customers say they are willing to switch to another brand — especially since technology is making it even easier for them to do so.

Here are a few reasons why customers may leave your brand for another:

  • 66% of customers say they’re likely to switch brands if they feel treated like a number.
  • 81% of...
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Content Marketing Predictions for 2020: What's Happening Now

This is Part II of a two-part series about content marketing’s evolution ahead of 2020. Read Part I here.

In recent years, marketing specialists and researchers were asked to make predictions about the state of marketing in 2020. With that milestone less than a year away, we checked back on some of those forecasts to determine how close we are to them being realities.

Take a look to compare...

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Content Marketing 2020: Where Are We Now?

This is Part I of a two-part series about content marketing’s evolution.

Marketing has been changing fast, but just how fast? Over the past several years, marketers and researchers have been predicting what the content marketing landscape will look like in 2020. Coca-Cola created waves in the marketing industry in 2011 with the release of its Content 2020 vision, a radical departure from the...

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How to create a content strategy that builds brand trust

Brand trust in businesses took a dive in 2018. In the wake of unfavorable news surrounding big brands like Facebook (privacy), United Airlines (customer service) and Equifax (cybersecurity), only 48% of Americans reported that they trusted businesses, according to the 2018 Edelman Trust Barometer.

When compared to other countries, the United States suffered among the worst slides — losing 10...

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Understanding customer choice translates to bottom-line growth.Read. Learn. Grow.

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