More than likely, the buyer you were targeting last year already has evolved. Buyer behavior continues to change, largely as a result of technology, research habits, stakeholder profiles and information overload.
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A bite from a radioactive spider gave Spiderman the ability to leap between buildings, while a government experiment gave Captain America his unnatural strength. It was the Greek gods that gave Wonder Woman superhuman speed.
And, today, content intelligence is bestowing marketers with their own set of super powers. Through content intelligence, you have the ability to execute your content strategy with razor sharp insights. You’re able to see clearly what you should be delivering to your target audiences at the precise times they're likely to engage.
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Your customers want more from you. And, by all appearances, they will increasingly demand more from you — at all stages of their experiences with your brand.
By 2020, customer experience is projected to take priority over price and the product as the key brand differentiator, according to a Walker Research study
And, based on the Adobe Experience Index, consumers said the No. 1 experience they want from brands is this: “Know and respect me.�?
That’s why delivering on personalized customer experiences has become one of the leading challenges facing marketers. No longer is it enough to implement strategies that are based on basic analytics and a gut check about your customers’ needs and wants.