Agile Insights Blog

3 min read

In the age of automation, don't lose your human touch.

By Tracy Corry on Oct 18, 2022 1:50:42 PM

As more and more marketers continue to adopt new automation tools to improve efficiency and increase performance, it’s important not to lose sight of why your customers chose to purchase your brand or service in the first place. Now more than ever, customers are seeking brands that they feel a connection with. And let’s face it, have you ever felt a connection to a robot?

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2 min read

Risky Business - What Chances Will Your Agency Take?

By Vennli on Oct 6, 2022 11:06:52 AM

As an agency, a great way to stand out -- but also one of the most nerve-wracking -- is to start taking chances and not be afraid to really rethink your clients' messaging. Even though it can push both you and the client out of your comfort zones, with great risk can come great reward.

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3 min read

Being Customer-Centric Isn’t the Complete Answer

By Vennli on Aug 24, 2022 8:19:02 AM

You can’t throw a proverbial rock at marketing and strategy publications these days without hitting an article about customer-centricity. And for good reason. In today's marketplace, the customer is firmly in the driver's seat - switching brands and services at a rate like never before - and companies that put their customers at the center of their business are seeing an increase in customer satisfaction, loyalty, and overall lifetime value. Forbes recently reported that 64% of companies with a customer-focused CEO are more profitable than their competitors.

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