This Is Why Content Marketers Should Care About AI

Artificial intelligence is transforming the landscape of many industries. But only a handful stand to see the most impactful change from AI—and marketing is one of them, according to McKinsey.

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New Research Reveals More Than Half of Marketers Are Not Delivering the Right Content

SOUTH BEND, Ind., May 07, 2019 - Vennli, a content intelligence platform, today announces the release of its “Optimize Content Marketing Performance Through Active Audience Listening” whitepaper. The whitepaper, in partnership with the Content Marketing Institute (CMI), uncovers the challenges marketers face with technology, content strategy and lack of confidence in planning new content.

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How to build a content strategy that covers all stages of the buyer journey

More than likely, the buyer you were targeting last year already has evolved. Buyer behavior continues to change, largely as a result of technology, research habits, stakeholder profiles and information overload.

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How to use content intelligence to improve brand consistency

Just how valuable is brand consistency? That is, the practice of consistently conveying your company’s value, promises and offerings in all of your deliverables — and in ways that resonate with your customers?

Brand consistency is the key to boosting brand trust, brand awareness and brand loyalty. And, according to 200 organizations in a recent survey by LucidPress and DemandMetric, it also...

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Create a customer-focused content strategy that promotes brand loyalty

Take a second to consider the many ways people get their caffeine fix. Some may brew the old-fashioned way — using a coffee pot or a French press to get the job done. Others may use a Keurig.

And no smart coffee shop barista will assume that every person in line wants a black cup of java. Not when there are thousands of possibilities.

And that’s just coffee.

Developing a content strategy also...

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Understanding customer choice translates to bottom-line growth.Read. Learn. Grow.

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