Content Intelligence Blog

3 min read

5 Reasons Data-Driven Marketing Beats Gut Instincts

By Vennli on Jul 23, 2019 3:51:18 PM

No one uses rotary phones to make calls anymore, the age of mimeograph paper is long gone, and soon the idea of using “gut instincts” to drive marketing campaigns will feel just as archaic. We have officially entered the age of data-driven marketing—and marketers who rely on their guts alone may find themselves increasingly ineffective in an industry capitalizing on artificial intelligence and data insights to reach customers.

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4 min read

Content Marketing Strategy Must Haves

By Vennli on Jul 23, 2019 1:20:14 PM

“A goal without a plan is just a wish.”

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4 min read

This Is Why Content Marketers Should Care About AI

By Mike Kaput on Jun 25, 2019 9:52:08 AM

Artificial intelligence is transforming the landscape of many industries. But only a handful stand to see the most impactful change from AI—and marketing is one of them, according to McKinsey.

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6 min read

5 business impact metrics that will make you a content marketing rockstar

By Bart Frischknecht on May 9, 2019 11:36:33 AM

Some days, making a measurable and significant impact on your business and the daily grind of planning, producing, and promoting marketing content seem miles apart. You can bring those two worlds closer together, and be recognized in the process, by tying your marketing content to key business objectives and then sharing this connection with everyone.

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2 min read

New Research Reveals More Than Half of Marketers Are Not Delivering the Right Content

By Vennli on May 7, 2019 8:00:00 AM

SOUTH BEND, Ind., May 07, 2019 - Vennli, a content intelligence platform, today announces the release of its “Optimize Content Marketing Performance Through Active Audience Listening” whitepaper. The whitepaper, in partnership with the Content Marketing Institute (CMI), uncovers the challenges marketers face with technology, content strategy and lack of confidence in planning new content.

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