Confession: I’m 47 years old and my Instagram feed is filled with posts from college students. No, I’m not trying to relive my youth (though, I must admit it IS a fun trip down memory lane) - I have a high school senior getting ready to apply to college.
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If there is even a chance that your customers think that your company spends more time and money marketing how socially responsible it is than actually investing in such efforts, this post is for you. There has been a lot of attention in the press lately on businesses that are suspected of greenwashing, or “CSR-washing”, and it would be wise for companies to take a deeper look into their sustainability and ethical practices and investments before they themselves land in the negative spotlight.