Content Intelligence Blog

4 min read

Content Marketing Fails: Bowing to the Sales Gods

By Alex Davis on Oct 30, 2019 12:14:32 PM

We all make mistakes. I wish I could say I didn’t, but that would be a lie and I like to pride myself on putting into practice the good ole’ “honesty is the best policy” principle.

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10 min read

The top 9 reasons every content marketer should stop winging it and adopt Personas now

By Bart Frischknecht and Alex Davis on Oct 17, 2019 3:48:57 PM

One of the keys to smart content planning is making sure that content is linked to a clearly defined Persona.

A couple years ago, we helped a large manufacturing organization struggling to gain market share among distributors. Their sales team also struggled with how to approach each negotiation because every customer interaction felt unique.

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4 min read

Putting AI to Work for Your Content

By Vennli on Sep 16, 2019 1:20:11 PM

According to Gartner, we can expect to see 30% of companies worldwide integrate AI into one of their sales processes. Meanwhile, Forrester has predicted that businesses committed to a data-driven culture will earn roughly $1.2 trillion more than competitors who ignore it. The pressure to integrate AI into marketing is impossible to ignore, but many still feel hesitant about committing to an AI-powered solution. If you’re interested in putting AI to work for your content, we’ve got tips that will help you know how it works, what to look for, and how to get started so you can commit with confidence.

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11 min read

How to turn content planning from your secret shame into your secret sauce

By Bart Frischknecht, PhD on Sep 6, 2019 7:08:52 PM

We all do it.

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