Content Intelligence Blog

1 min read

Content Marketing Fails: Personas? PFFT!

By Alex Davis on Jan 2, 2020 1:13:11 PM

Welcome to our second episode of Content Marketing Fails! If you missed the first episode Bowing to the Sales Gods make sure to watch it here.

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13 min read

How to plan content that actually connects with your audience

By Bart Frischknecht, PhD on Dec 19, 2019 2:05:07 PM

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At Vennli we help marketers that are tired of guessing build content marketing plans that achieve growth goals. With that in mind, our own content strategy relies on creating valuable content for our marketer audience. To succeed we know our content needs to answer the questions related to the needs and desires of Leader Lori, Stretched Steve, and the rest of the gang.

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1 min read

Audience Edition: 5 Business Impact Metrics for Content Marketing + Free Downloadable Calculator

By Bart Frischknecht, PhD on Nov 12, 2019 8:45:23 AM

How do you decide what content to create next? Does your organization create content in response to internal requests, based on a particular content format such as a blog, for different personas, or for different stages of the buyer journey? Your answer is probably some mix from all of the above.

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4 min read

3 real-life examples of how great marketing content leads to renewals and repeat purchases

By Bart Frischknecht, PhD on Nov 5, 2019 10:57:09 AM

You’re probably reading this because a) you need to convince someone else that content marketing works, or b) you need to convince yourself. You’re in the right place. Keep reading to get inspired.

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4 min read

Content Marketing Fails: Bowing to the Sales Gods

By Alex Davis on Oct 30, 2019 12:14:32 PM

We all make mistakes. I wish I could say I didn’t, but that would be a lie and I like to pride myself on putting into practice the good ole’ “honesty is the best policy” principle.

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