With application submissions for the Fall 2022 semester wrapping up, admissions leaders are shifting focus to the class of 2023, examining how to best attract this new pool of prospective students to their institutions. Since the start of the pandemic, admissions and marketing teams have had to pivot - working to find new strategies to engage with students as on-campus visits, tours, and events were canceled or limited. And with the overall number of enrollees decreasing, it’s become more important than ever to continuously engage with students and parents to maintain interest and excitement in an increasingly competitive landscape.
3 min read
3 min read
Choosing a college is a big decision – arguably one of the biggest of a young adult’s life. Tons of research is done, both formally and word of mouth, visits are made, feelings are had, and finances are evaluated. The timing of the entire process can take up to two years with many students now starting their higher education search early in junior year. Finally, after a consideration process unlike almost any other, the final choice is made.