Content Intelligence Blog

3 min read

3 real-life examples of how great marketing content can grow sales

By Bart Frischknecht, PhD on Oct 10, 2019 9:03:00 AM

You’re probably reading this because a) you need to convince someone else that content marketing works, or b) you need to convince yourself. You’re in the right place. Keep reading to get inspired.

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11 min read

How to turn content planning from your secret shame into your secret sauce

By Bart Frischknecht, PhD on Sep 6, 2019 7:08:52 PM

We all do it.

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4 min read

Content Marketing Strategy Must Haves

By Vennli on Jul 23, 2019 1:20:14 PM

“A goal without a plan is just a wish.”

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6 min read

5 business impact metrics that will make you a content marketing rockstar

By Bart Frischknecht, PhD on May 9, 2019 11:36:33 AM

Some days, making a measurable and significant impact on your business and the daily grind of planning, producing, and promoting marketing content seem miles apart. You can bring those two worlds closer together, and be recognized in the process, by tying your marketing content to key business objectives and then sharing this connection with everyone.

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4 min read

Why brand trust needs to guide your content marketing strategy

By Patti Doyle on May 6, 2019 9:23:41 PM

Brand trust is not a new concept. Organizations, from local businesses to Fortune 500 corporations, have long been attuned to the need to carefully build and manage a brand that earns their customers’ trust.

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