Content Intelligence Blog

4 min read

3 real-life examples of how great marketing content leads to renewals and repeat purchases

By Bart Frischknecht, PhD on Nov 5, 2019 10:57:09 AM

You’re probably reading this because a) you need to convince someone else that content marketing works, or b) you need to convince yourself. You’re in the right place. Keep reading to get inspired.

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4 min read

Ask these 10 questions to maintain a focus on the customer

By Patti Doyle on May 13, 2019 7:18:06 PM

Whether it’s Jeff Bezos (Amazon), Sam Walton (Walmart) or any other founder who managed to build a multi-billion dollar operation, the question will inevitably come up: “What was the secret?” While these entrepreneurs may mention timing, innovation and hard work as the reasons behind their success, they all emphasized the importance of focusing on the customer first..

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