Agile Insights Blog

2 min read

Using the OCEAN (Big 5) Personality Model in Marketing Research

By Erin Wilson on May 4, 2021 11:43:53 AM

Personality tests have become popular in the corporate world when evaluating current and potential employees for team “fit.” While the jury is still (and probably always will be) out on their scientific validity, models such as the Myers-Briggs Type Indicator, the Enneagram, or OCEAN (the “Big 5”) do make it easier to understand behavior in a directional sense.

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4 min read

Ask these 10 questions to maintain a focus on the customer

By Bart Frischknecht, PhD on Apr 21, 2021 9:05:42 AM

Whether it’s Jeff Bezos (Amazon), Sam Walton (Walmart) or any other founder who managed to build a multi-billion dollar operation, the question will inevitably come up: “What was the secret?” While these entrepreneurs may mention timing, innovation and hard work as the reasons behind their success, they all emphasized the importance of focusing on the customer first.

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