Agile Insights Blog

2 min read

The holidays are here - make sure your marketing plan is merry.

By Tracy Corry on Nov 9, 2022 2:27:22 PM

The 2021 holiday season was a time of great celebration as families and close friends were finally able to (carefully) get back to spending the festivities together post-COVID. This year, it appears that people are ready to kick that up a notch as they get back to larger parties and other holiday events with bigger groups. As recently reported by ModernRetail.com, 77% of people plan to gather in groups this season, up significantly compared to 65% planning to celebrate only with immediate family in 2020. Additionally, 29% of those surveyed are planning to host a party and 61% answered “holiday parties” when asked what kind of celebrations they missed the most.

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3 min read

In the age of automation, don't lose your human touch.

By Tracy Corry on Oct 18, 2022 1:50:42 PM

As more and more marketers continue to adopt new automation tools to improve efficiency and increase performance, it’s important not to lose sight of why your customers chose to purchase your brand or service in the first place. Now more than ever, customers are seeking brands that they feel a connection with. And let’s face it, have you ever felt a connection to a robot?

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2 min read

Risky Business - What Chances Will Your Agency Take?

By Vennli on Oct 6, 2022 11:06:52 AM

As an agency, a great way to stand out -- but also one of the most nerve-wracking -- is to start taking chances and not be afraid to really rethink your clients' messaging. Even though it can push both you and the client out of your comfort zones, with great risk can come great reward.

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3 min read

Demographics vs. Psychographics - Here's Why You Need Both.

By Tracy Corry on Aug 30, 2022 2:36:52 PM

When launching a new product or marketing campaign, the first question that must be answered is, “Who is my target audience?” Most brand leaders and marketers use demographics to identify their audience - objective data like gender, age, income, and marital status - and for some brands, this may be enough. A large cosmetics and skincare company for example could simply target women and still do quite well in reaching their buyers. But what if this skincare company wanted to launch a new, luxury vegan-ingredient product line? They would still likely reach their buyers using their current demographic targeting, but would also waste dollars reaching buyers that don’t have a preference for natural products and are not willing to pay a premium for them. Gathering subjective data like values, goals, and attitudes helps narrow down the target audience - and budget - to maximize the efficiency and effectiveness of marketing efforts. 

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3 min read

Being Customer-Centric Isn’t the Complete Answer

By Vennli on Aug 24, 2022 8:19:02 AM

You can’t throw a proverbial rock at marketing and strategy publications these days without hitting an article about customer-centricity. And for good reason. In today's marketplace, the customer is firmly in the driver's seat - switching brands and services at a rate like never before - and companies that put their customers at the center of their business are seeing an increase in customer satisfaction, loyalty, and overall lifetime value. Forbes recently reported that 64% of companies with a customer-focused CEO are more profitable than their competitors.

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