With application submissions for the Fall 2022 semester wrapping up, admissions leaders are shifting focus to the class of 2023, examining how to best attract this new pool of prospective students to their institutions. Since the start of the pandemic, admissions and marketing teams have had to pivot - working to find new strategies to engage with students as on-campus visits, tours, and events were canceled or limited. And with the overall number of enrollees decreasing, it’s become more important than ever to continuously engage with students and parents to maintain interest and excitement in an increasingly competitive landscape.
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For months, retailers and marketers convinced customers to start their holiday shopping early to avoid the stress of limited inventory – thanks to the highly reported supply chain delays. Black Friday and Cyber Monday became month-long events instead of the usual post-Thanksgiving whirlwind weekend of deep discounts. Early reports show a continued rise in spending, but with a slight slowdown in November due to this earlier start to the holiday rush.