Agile Insights Blog

2 min read

Pop Stars, Soda Pop and the Secret to Avoiding a Marketing Disaster

By Tracy Corry on Dec 12, 2022 12:31:36 PM

If you have or know a child between the ages of 12 and 18, chances are you have probably heard about, or maybe even experienced, the jumping through hoops and bending over backward that the fan base of a certain pop princess endured just to see the dreaded ‘sold out’ alert flashing on laptop and mobile phones screens across the country. Taylor herself even referred to the experience as “feeling like [they went through] several bear attacks.”

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2 min read

We love lookalikes, and here's why you should too.

By Tracy Corry on Nov 16, 2022 1:37:21 PM

At Vennli, our mantra is “Your Customers Know Best. Listen to them.” We know that there is nothing more valuable than truly understanding your customers - what makes them decide to choose your brand, how they feel about your customer service, what their pain points are, and the list goes on and on. Having these insights about your current customers helps you keep them satisfied, loyal, and coming back for more.

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2 min read

Are you a Data-Driven Agency?

By Vennli on Nov 1, 2022 3:19:41 PM

There are about 14,000 marketing and advertising agencies in the US.

Just like the brands they are hired to develop marketing plans for, agencies need to find new ways to stand out from the competition. In order for an agency to prove itself better and different from the rest often comes down to creating an excellent first impression. In the world of marketing agencies, this means presenting the pitch of a lifetime. How can you show the prospective marketing team that you understand their business? What makes you able to deliver a superior pitch versus other agencies?

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3 min read

Demographics vs. Psychographics - Here's Why You Need Both.

By Tracy Corry on Aug 30, 2022 2:36:52 PM

When launching a new product or marketing campaign, the first question that must be answered is, “Who is my target audience?” Most brand leaders and marketers use demographics to identify their audience - objective data like gender, age, income, and marital status - and for some brands, this may be enough. A large cosmetics and skincare company for example could simply target women and still do quite well in reaching their buyers. But what if this skincare company wanted to launch a new, luxury vegan-ingredient product line? They would still likely reach their buyers using their current demographic targeting, but would also waste dollars reaching buyers that don’t have a preference for natural products and are not willing to pay a premium for them. Gathering subjective data like values, goals, and attitudes helps narrow down the target audience - and budget - to maximize the efficiency and effectiveness of marketing efforts. 

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2 min read

Save time and better organize your data using cluster analysis.

By Lauryn Hill on Jul 19, 2022 3:28:05 PM

When analyzing data in market research, we cannot expect to be able to examine every individual respondent separately. While each individual detail of research is important, it can become tedious and too time-consuming to evaluate hundreds and even thousands of distinctive cases of data at the same time. However, there is a method of segmentation that allows us to analyze this information without oversimplifying it, but at a level that is easier to process.  Enter cluster analysis - an approach used in market research that allows researchers to identify and define patterns in data that had not been apparent before but could give significant meaning to the data once discovered.

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