Agile Insights Blog

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5 Reasons Data-Driven Marketing Beats Gut Instincts

By Bart Frischknecht, PhD on May 18, 2021 9:57:55 AM

No one uses rotary phones to make calls anymore, the age of mimeograph paper is long gone, and soon the idea of using “gut instincts” to drive marketing campaigns will feel just as archaic. We have officially entered the age of data-driven marketing—and marketers who rely on their guts alone may find themselves increasingly ineffective in an industry capitalizing on data insights to reach customers.

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