Artificial intelligence (AI) is rapidly becoming the top buzzword of 2019—and with good reason. It’s making a significant impact upon multiple industries, and marketing is no exception. AI-powered tools are designed to help marketers and brands improve their messaging and increase content performance across the entire buyer journey. So how do you find the right AI marketing tool for your brand, and what provides the best competitive advantage? Here, we take a look at what to keep in mind when researching your options.
3 min read
3 min read
No one uses rotary phones to make calls anymore, the age of mimeograph paper is long gone, and soon the idea of using “gut instincts” to drive marketing campaigns will feel just as archaic. We have officially entered the age of data-driven marketing—and marketers who rely on their guts alone may find themselves increasingly ineffective in an industry capitalizing on artificial intelligence and data insights to reach customers.
6 min read
Some days, making a measurable and significant impact on your business and the daily grind of planning, producing, and promoting marketing content seem miles apart. You can bring those two worlds closer together, and be recognized in the process, by tying your marketing content to key business objectives and then sharing this connection with everyone.
7 min read
Succeeding in the rapidly evolving world of digital marketing is getting more challenging by the minute. To stay ahead of the competition and, in some cases simply survive, you’re expected to implement the advanced technology, strategies, and tools that can help you gain an advantage.