Agile Insights Blog

2 min read

Are your research findings demographically inclusive?

By Tracy Corry on Jun 16, 2022 12:20:13 PM

Including demographic questions in research studies is pretty common practice -with these questions usually placed at the end of a survey but sometimes used as screeners in the beginning. The resulting data is sliced and diced into subgroups which can be examined for comparison and used to extract helpful insights. But what happens when these demographic questions are not entirely inclusive, or even considered offensive? You may end up with inaccurate data, missed findings, or worse, leave your customers with a negative impression of your brand.

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