Agile Insights Blog

2 min read

Are you a Data-Driven Agency?

By Vennli on Nov 1, 2022 3:19:41 PM

There are about 14,000 marketing and advertising agencies in the US.

Just like the brands they are hired to develop marketing plans for, agencies need to find new ways to stand out from the competition. In order for an agency to prove itself better and different from the rest often comes down to creating an excellent first impression. In the world of marketing agencies, this means presenting the pitch of a lifetime. How can you show the prospective marketing team that you understand their business? What makes you able to deliver a superior pitch versus other agencies?

Continue Reading
3 min read

Demographics vs. Psychographics - Here's Why You Need Both.

By Tracy Corry on Aug 30, 2022 2:36:52 PM

When launching a new product or marketing campaign, the first question that must be answered is, “Who is my target audience?” Most brand leaders and marketers use demographics to identify their audience - objective data like gender, age, income, and marital status - and for some brands, this may be enough. A large cosmetics and skincare company for example could simply target women and still do quite well in reaching their buyers. But what if this skincare company wanted to launch a new, luxury vegan-ingredient product line? They would still likely reach their buyers using their current demographic targeting, but would also waste dollars reaching buyers that don’t have a preference for natural products and are not willing to pay a premium for them. Gathering subjective data like values, goals, and attitudes helps narrow down the target audience - and budget - to maximize the efficiency and effectiveness of marketing efforts. 

Continue Reading
3 min read

Set Your Customer-Facing Teams Up for Success

By Tracy Corry on Feb 14, 2022 12:47:42 PM

The aftermath of the last two years has left sales teams with a remarkable challenge they haven’t encountered ever before – building and maintaining relationships with their customers in the absence of in-person connections. We’ve seen lockdowns, reopenings, and then mini lockdowns again, leaving businesses to pivot and adjust on what seems like a monthly basis. Even as we look forward to the future, it’s likely that the ‘new normal’ will bring an entirely different way of doing business than sales teams have been accustomed to in the past.

Continue Reading
2 min read

Goodbye Sales Exec Sarah and Tech Guy Tom? Here’s how you should be building buyer personas today.

By Tracy Corry on Feb 1, 2022 10:05:46 AM

In a world where personalized consumer experiences are not just appreciated but expected, many businesses and organizations are using some form of personalization in their marketing strategies. And when 97% of marketers report a measurable lift from their personalization efforts (Salesforce, 2020), they should be. Personalized marketing is here to stay – especially as the tech-savvy Gen Z generation now makes up 40% of total U.S consumers. But the landscape has changed since the early days of buyer persona building and some argue that these old-school personas built mainly on demographic information are antiquated and useless because they are full of information that has nothing to do with the reasons why people buy your products.

Continue Reading

Featured

Subscribe to Our Blog

Stay up to date with the latest and greatest marketing and content planning tips, tricks, and news.