A MarTech buyer’s cheat sheet to understanding AI lingo

Yes, this is another article about the meaning of artificial intelligence (AI) in marketing.

No one needs to look far to find examples of AI applied to marketing, but as a marketer, what new tech is worth your time and your company’s dollars? I want to share some personal tools that help me interpret what I read about MarTech solutions “powered by AI.

AI is easy to find yet harder to...

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3 powerful ways to connect with your customers in 2019

Marketers have long discovered the competitive advantage that they can gain from investing in content marketing.

In the B2B sector, the most successful marketers were spending 40% of their total marketing budget on content marketing — compared to an average of 26% among other companies, according to a 2018 report from the Content Marketing Institute (CMI). On the B2C side, marketers gaining...

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How content intelligence is giving marketers super powers

A bite from a radioactive spider gave Spiderman the ability to leap between buildings, while a government experiment gave Captain America his unnatural strength. It was the Greek gods that gave Wonder Woman superhuman speed.

And, today, content intelligence is bestowing marketers with their own set of super powers. Through content intelligence, you have the ability to execute your content...

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The future of content marketing with AI-driven content intelligence

Imagine you are in a scene stolen from the movie Back to the Future. Your future self has just returned from 2035 to tell your marketing team how much things have changed as a result of artificial intelligence.

Perhaps, you’ll share that futurist Dr. Michio Kaku was right when he predicted that we will lose our portable devices since everything, from the wallpaper in our homes to public...

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How Content Intelligence is Changing Marketing

Marketing has undergone some of the most disruptive trends in the past decade — perhaps more so than most other corporate departments.

Get ready. It’s about to undergo another major disruption.

This time around, it’s content intelligence — leading-edge technology that is driven largely by artificial intelligence — that will transform the way you do marketing.

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