Agile Insights Blog

4 min read

8 Tips for Conducting Killer Customer Interviews

By Tracy Corry on Oct 28, 2021 9:00:00 AM

While we’re sure you have the most creative, inventive, brilliant minds working on your product development and marketing teams, odds are that they are lacking clairvoyant abilities and can not accurately predict how your customers will react to new product features, branding or messaging.  And since your amazing team isn’t made up of a bunch of psychics, you must gather actual customer feedback prior to launching a new initiative or trust your gut. With budgets as tight as they are right now, do you really want to take your gut’s word for it?

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