Agile Insights Blog

2 min read

5 Reasons Data-Driven Marketing Beats Gut Instincts

By Bart Frischknecht, PhD on May 18, 2021 9:57:55 AM

No one uses rotary phones to make calls anymore, the age of mimeograph paper is long gone, and soon the idea of using “gut instincts” to drive marketing campaigns will feel just as archaic. We have officially entered the age of data-driven marketing—and marketers who rely on their guts alone may find themselves increasingly ineffective in an industry capitalizing on data insights to reach customers.

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1 min read

Survey Biases: Beware of Biased Survey Questions

By Shannon McCauley on May 11, 2021 7:41:16 AM

Today’s post will be the first in an ongoing series about biases and other traps that can affect the results of your market research. These can come into play at any point in the process, from writing your survey or interview guide, selecting participants, or when conducting your analysis. Being aware of them is necessary not only for those conducting the research, but also client-side employees who are tasked with evaluating the work of a research supplier.

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4 min read

Ask these 10 questions to maintain a focus on the customer

By Bart Frischknecht, PhD on Apr 21, 2021 9:05:42 AM

Whether it’s Jeff Bezos (Amazon), Sam Walton (Walmart) or any other founder who managed to build a multi-billion dollar operation, the question will inevitably come up: “What was the secret?” While these entrepreneurs may mention timing, innovation and hard work as the reasons behind their success, they all emphasized the importance of focusing on the customer first.

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