Whether it’s Jeff Bezos (Amazon), Sam Walton (Walmart) or any other founder who managed to build a multi-billion dollar operation, the question will inevitably come up: “What was the secret?” While these entrepreneurs may mention timing, innovation and hard work as the reasons behind their success, they all emphasized the importance of focusing on the customer first..
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Before your company can persuade a new customer to purchase its products or services, it has a significant hurdle to cross--convincing your target audiences that your business stands behind its promises and values. A company’s need to prioritize brand trust looks different than it did several years ago now that we are in the world of easy information via websites, social media, and online reviews
4 min read
Imagine you are in a scene stolen from the movie Back to the Future. Your future self has just returned from 2035 to tell your marketing team how much things have changed as a result of artificial intelligence.
Perhaps, you’ll share that futurist Dr. Michio Kaku was right when he predicted that we will lose our portable devices since everything, from the wallpaper in our homes to public streets, are the computers we seamlessly communicate with. Maybe you’ll confirm futurist Oren Etzioni’s prediction that artificial intelligence (AI) will find the cure for cancer by sifting through tons of scientific research.
However, it doesn’t take a Back to the Future scenario to grasp how marketing is already changing as a result of artificial intelligence.
5 min read
Take a second to think about marketing trends during the past 7 to 10 years. If you could have cracked the code for leveraging SEO, social media or PPC back then — before anyone else, imagine the power you would have had to squash the competition.
The opportunity to get ahead with the next marketing innovation doesn’t come often because the benefits are not always obvious. In the early days of Facebook and Twitter, few marketers would have predicted the influence they would have over marketing and sales.
8 min read
More than 20 years have passed since Bill Gates proclaimed “Content is king,�? signaling an era in which successful digital marketing strategies would need to have content at its core.
Since then, it's likely your marketing team has been investing significant parts of your budget in content marketing — creating blogs, social media posts, ebooks, videos, slide shares and website content as part of a comprehensive effort to drive customers to your brand.