Content Intelligence Blog

1 min read

Content Marketing Fails: Personas? PFFT!

By Alex Davis on Jan 2, 2020 1:13:11 PM

Welcome to our second episode of Content Marketing Fails! If you missed the first episode Bowing to the Sales Gods make sure to watch it here.

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10 min read

The top 9 reasons every content marketer should stop winging it and adopt Personas now

By Bart Frischknecht and Alex Davis on Oct 17, 2019 3:48:57 PM

One of the keys to smart content planning is making sure that content is linked to a clearly defined Persona.

A couple years ago, we helped a large manufacturing organization struggling to gain market share among distributors. Their sales team also struggled with how to approach each negotiation because every customer interaction felt unique.

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4 min read

How content intelligence can help you win over your customers

By Vennli on Oct 5, 2018 8:20:13 AM

Your customers want more from you. And, by all appearances, they will increasingly demand more from you — at all stages of their experiences with your brand.

By 2020, customer experience is projected to take priority over price and the product as the key brand differentiator, according to a Walker Research study

And, based on the Adobe Experience Index, consumers said the No. 1 experience they want from brands is this: “Know and respect me.�?

That’s why delivering on personalized customer experiences has become one of the leading challenges facing marketers. No longer is it enough to implement strategies that are based on basic analytics and a gut check about your customers’ needs and wants.

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