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One of the keys to smart content planning is making sure that content is linked to a clearly defined Persona.
A couple years ago, we helped a large manufacturing organization struggling to gain market share among distributors. Their sales team also struggled with how to approach each negotiation because every customer interaction felt unique.
4 min read
Your customers want more from you. And, by all appearances, they will increasingly demand more from you — at all stages of their experiences with your brand.
By 2020, customer experience is projected to take priority over price and the product as the key brand differentiator, according to a Walker Research study
And, based on the Adobe Experience Index, consumers said the No. 1 experience they want from brands is this: “Know and respect me.�?
That’s why delivering on personalized customer experiences has become one of the leading challenges facing marketers. No longer is it enough to implement strategies that are based on basic analytics and a gut check about your customers’ needs and wants.