Content Intelligence Blog

1 min read

Content Marketing Fails: Personas? PFFT!

By Alex Davis on Jan 2, 2020 1:13:11 PM

Welcome to our second episode of Content Marketing Fails! If you missed the first episode Bowing to the Sales Gods make sure to watch it here.

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4 min read

Ask these 10 questions to maintain a focus on the customer

By Patti Doyle on May 13, 2019 7:18:06 PM

Whether it’s Jeff Bezos (Amazon), Sam Walton (Walmart) or any other founder who managed to build a multi-billion dollar operation, the question will inevitably come up: “What was the secret?” While these entrepreneurs may mention timing, innovation and hard work as the reasons behind their success, they all emphasized the importance of focusing on the customer first..

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4 min read

Why brand trust needs to guide your content marketing strategy

By Patti Doyle on May 6, 2019 9:23:41 PM

Brand trust is not a new concept. Organizations, from local businesses to Fortune 500 corporations, have long been attuned to the need to carefully build and manage a brand that earns their customers’ trust.

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3 min read

Win over more customers by building brand trust

By Bart Frischknecht, PhD on May 6, 2019 3:48:52 PM

Before your company can persuade a new customer to purchase its products or services, it has a significant hurdle to cross--convincing your target audiences that your business stands behind its promises and values. A company’s need to prioritize brand trust looks different than it did several years ago now that we are in the world of easy information via websites, social media, and online reviews  

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4 min read

How to build a content strategy that covers all stages of the buyer journey

By Patti Doyle on May 6, 2019 11:38:25 AM

More than likely, the buyer you were targeting last year already has evolved. Buyer behavior continues to change, largely as a result of technology, research habits, stakeholder profiles and information overload.

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