Recently, VP of Product Strategy Bart Frischknecht had the opportunity to share all things Vennli with PR 20/20 founder and CEO and creator of The Marketing Artificial Intelligence Institute (MAII), Paul Roetzer.
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How do you decide what content to create next? Does your organization create content in response to internal requests, based on a particular content format such as a blog, for different personas, or for different stages of the buyer journey? Your answer is probably some mix from all of the above.
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At this point, AI (artificial intelligence) can do just about anything: translate between languages, trade stocks, win a match of Texas Hold ‘Em. In fact, each and every time you ask Apple’s Siri or Amazon’s Alexa a question you are interacting with AI. Needless to say, the incredible technology is not going anywhere. And, while AI has rightfully earned its reputation as a disruptor, it’s not about to take over your job. Think of it instead as a powerful tool you can use to help you perform your job even better. Here are five ways AI can improve your marketing strategy—and you can put its prowess to use on your behalf.
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This is Part II of a two-part series about content marketing’s evolution ahead of 2020. Read Part I here.
In recent years, marketing specialists and researchers were asked to make predictions about the state of marketing in 2020. With that milestone less than a year away, we checked back on some of those forecasts to determine how close we are to them being realities.
Take a look to compare your progress compared to the predictions. It’s possible you could improve your content performance by revising some of your current strategies and integrating some new martech solutions.
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When Google’s AlphaZero taught itself to play chess within four hours, it should have erased any doubts about how artificial intelligence could revolutionize marketing. Not only did AlphaZero play chess, the novice learner beat the champion chess program in its 2017 100-game matchup.
Computers playing chess is hardly a new idea. More than 20 years have passed since IBM’s Deep Blue defeated world chess champion Garry Kasparov.
But the business of artificial intelligence powering up marketing is still a fairly new concept, often described under the umbrella term of content intelligence. And it’s already accelerating at a pace that can revolutionize the way you do marketing.