Agile Insights Blog

2 min read

Are your research findings demographically inclusive?

By Tracy Corry on Jun 16, 2022 12:20:13 PM

Including demographic questions in research studies is pretty common practice -with these questions usually placed at the end of a survey but sometimes used as screeners in the beginning. The resulting data is sliced and diced into subgroups which can be examined for comparison and used to extract helpful insights. But what happens when these demographic questions are not entirely inclusive, or even considered offensive? You may end up with inaccurate data, missed findings, or worse, leave your customers with a negative impression of your brand.

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2 min read

Do You Still Know What Your Customers Want?

By Tracy Corry on May 31, 2022 10:04:43 AM

It’s hard to turn on the television or read your daily news updates without seeing a segment addressing rising inflation rates. Several key factors have created a perfect storm for inflation rates nearly reaching a 40-year high; the pandemic, the conflict in Ukraine, high energy costs, supply chain disruptions, and heightened consumer demand have all contributed to price increases across every industry. From the gas pump to the grocery aisle to the housing market, consumers are nervously watching prices increase and business owners are feeling the pressure of raising their prices and cutting costs, while still trying to keep their customers happy and loyal.

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