Content Intelligence Blog

1 min read

Content Marketing Fails: Personas? PFFT!

By Alex Davis on Jan 2, 2020 1:13:11 PM

Welcome to our second episode of Content Marketing Fails! If you missed the first episode Bowing to the Sales Gods make sure to watch it here.

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13 min read

How to plan content that actually connects with your audience

By Bart Frischknecht, PhD on Dec 19, 2019 2:05:07 PM

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At Vennli we help marketers that are tired of guessing build content marketing plans that achieve growth goals. With that in mind, our own content strategy relies on creating valuable content for our marketer audience. To succeed we know our content needs to answer the questions related to the needs and desires of Leader Lori, Stretched Steve, and the rest of the gang.

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10 min read

The top 9 reasons every content marketer should stop winging it and adopt Personas now

By Bart Frischknecht and Alex Davis on Oct 17, 2019 3:48:57 PM

One of the keys to smart content planning is making sure that content is linked to a clearly defined Persona.

A couple years ago, we helped a large manufacturing organization struggling to gain market share among distributors. Their sales team also struggled with how to approach each negotiation because every customer interaction felt unique.

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