Agile Insights Blog

3 min read

How to Solve a Problem You Don’t Have (and Other Ways to Waste Your Time and Money)

By Tracy Corry on Apr 12, 2022 3:45:27 PM

In today’s age of invention, businesses are constantly looking for the next big idea or solution that will have consumers lining up at the register and sharing their praise with their friends and followers. But with this eagerness to hit the jackpot and discover the hottest new trend, there are sometimes missteps – new product developments that miss the mark or worse, are openly criticized across social media channels.

Continue Reading
2 min read

Goodbye Sales Exec Sarah and Tech Guy Tom? Here’s how you should be building buyer personas today.

By Tracy Corry on Feb 1, 2022 10:05:46 AM

In a world where personalized consumer experiences are not just appreciated but expected, many businesses and organizations are using some form of personalization in their marketing strategies. And when 97% of marketers report a measurable lift from their personalization efforts (Salesforce, 2020), they should be. Personalized marketing is here to stay – especially as the tech-savvy Gen Z generation now makes up 40% of total U.S consumers. But the landscape has changed since the early days of buyer persona building and some argue that these old-school personas built mainly on demographic information are antiquated and useless because they are full of information that has nothing to do with the reasons why people buy your products.

Continue Reading
2 min read

How to Succeed in the Exploding Remote Health Marketplace

By Tracy Corry on Nov 16, 2021 8:00:00 AM

Before the start of the Covid-19 pandemic, remote patient monitoring (RPM) and telehealth services were already on the rise but in the spring of 2020, the need for RPM technology and virtual physician visits became an unavoidable necessity. Now, even with the pandemic seemingly more under control, many healthcare providers plan to continue to offer virtual solutions and increase their adoption of remote technology making the demand for RPM devices and services one of the biggest trends in medical device manufacturing of 2021, moving into 2022.

Continue Reading


Subscribe to Our Blog

Stay up to date with the latest and greatest marketing and content planning tips, tricks, and news.