Recently, VP of Product Strategy Bart Frischknecht had the opportunity to share all things Vennli with PR 20/20 founder and CEO and creator of The Marketing Artificial Intelligence Institute (MAII), Paul Roetzer.
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According to Gartner, we can expect to see 30% of companies worldwide integrate AI into one of their sales processes. Meanwhile, Forrester has predicted that businesses committed to a data-driven culture will earn roughly $1.2 trillion more than competitors who ignore it. The pressure to integrate AI into marketing is impossible to ignore, but many still feel hesitant about committing to an AI-powered solution. If you’re interested in putting AI to work for your content, we’ve got tips that will help you know how it works, what to look for, and how to get started so you can commit with confidence.