If you have or know a child between the ages of 12 and 18, chances are you have probably heard about, or maybe even experienced, the jumping through hoops and bending over backward that the fan base of a certain pop princess endured just to see the dreaded ‘sold out’ alert flashing on laptop and mobile phones screens across the country. Taylor herself even referred to the experience as “feeling like [they went through] several bear attacks.”
Vennli helps brands win customer choice through a streamlined market research process that quickly provides exclusive, agile insights into how and why consumers make decisions at a price point that doesn’t break the bank.