Agile Insights Blog

2 min read

The holidays are here - make sure your marketing plan is merry.

By Tracy Corry on Nov 9, 2022 2:27:22 PM

The 2021 holiday season was a time of great celebration as families and close friends were finally able to (carefully) get back to spending the festivities together post-COVID. This year, it appears that people are ready to kick that up a notch as they get back to larger parties and other holiday events with bigger groups. As recently reported by ModernRetail.com, 77% of people plan to gather in groups this season, up significantly compared to 65% planning to celebrate only with immediate family in 2020. Additionally, 29% of those surveyed are planning to host a party and 61% answered “holiday parties” when asked what kind of celebrations they missed the most.

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2 min read

Online or In-Store? Find the Best Balance of Both for Your Brand.

By Tracy Corry on Aug 2, 2022 8:40:18 AM

The sudden spike in online shopping in the early days of the pandemic has some experts maintaining that eCommerce’s penetration of usage was propelled ten years into the future in a matter of a mere three months. (McKinsey). People who had never shopped on digital platforms had no choice but to purchase online as stores, restaurants, and warehouses shut down. In the first year of the pandemic, e-commerce sales rose by 43% -  $571.2 billion in 2019 to $815.4 billion in 2020 - according to the U.S. Census report. It’s clear that perceptions about online shopping have shifted dramatically across all generations as more people are now open to it than ever before.

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