Agile Insights Blog

3 min read

Set Your Customer-Facing Teams Up for Success

By Tracy Corry on Feb 14, 2022 12:47:42 PM

The aftermath of the last two years has left sales teams with a remarkable challenge they haven’t encountered ever before – building and maintaining relationships with their customers in the absence of in-person connections. We’ve seen lockdowns, reopenings, and then mini lockdowns again, leaving businesses to pivot and adjust on what seems like a monthly basis. Even as we look forward to the future, it’s likely that the ‘new normal’ will bring an entirely different way of doing business than sales teams have been accustomed to in the past.

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2 min read

Three techniques sales teams can use to increase performance and client relationships

By Erik Larsen on Sep 21, 2021 9:00:00 AM

Businesses tend to perceive market research as a “one and done” part of the process in the early stages of a project, campaign launch or overall business rebrand - limited to an output of data that will be used to inform development and sales teams of who their target audience is and what messages they want to hear. While this information is clearly important, the methods used in early market research can also be utilized by sales teams to increase renewals and upsells on an ongoing basis from existing clients. With the support of internal research teams or supplier-side consultants, sales teams can employ research techniques that will not only provide the insights necessary to increase overall revenue, but also improve the relationship between the company and their clients or customers.

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2 min read

Using the OCEAN (Big 5) Personality Model in Marketing Research

By Erin Wilson on May 4, 2021 11:43:53 AM

Personality tests have become popular in the corporate world when evaluating current and potential employees for team “fit.” While the jury is still (and probably always will be) out on their scientific validity, models such as the Myers-Briggs Type Indicator, the Enneagram, or OCEAN (the “Big 5”) do make it easier to understand behavior in a directional sense.

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1 min read

Adapting Sales Tactics for New Manufacturing Procurement Contacts

By Vennli on Jun 20, 2017 3:50:35 PM

Leading salespeople understand the importance of building and maintaining excellent customer relationships–but how do you keep the sale when your manufacturing procurement contact has retired or moved onto another company? To keep your customer, you will need to pay close attention to who they are, then tailor your communication style or your messages to cultivate the new customer relationship. Here are a few tactics that will help you keep the sale.

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6 min read

5 Ways to Shorten Your Manufacturing Sales Cycle

By Bart Frischknecht, PhD on May 4, 2017 11:35:22 AM

We spend much of our time thinking about how attractive our customers look to us. The secret to shortening manufacturing sales cycles is to understand how attractive we look to our potential customers. Think about it. In meeting after meeting and spreadsheet after spreadsheet we analyze customers based on their purchase volume, profit margin, and product mix—celebrating those customers that buy a lot, pay a lot, or buy what we want to sell. In the same breath, we grumble about customers that require gobs of TLC but then don’t buy very much, spend very much, or order what we would like to sell.

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