Agile Insights Blog

4 min read

Retailers, Get Ready. The Holidays are Coming.

By Tracy Corry on Jul 12, 2022 8:51:45 AM

With anxiety around the COVID virus on a downturn, shoppers were back to hitting the stores in person again earlier this year - until, of course, inflation hit a 40-year high this spring. Retail sales were less than expected in April and fell by 0.3% in May. As summer heats up and consumers grow anxious to return to leisure travel again, experts predict consumers will pull back on big-ticket retail items, like electronics, appliances, and clothing in order to afford rising gas and food costs. As prices increase with the temperatures, consumers will have to make some sacrifices and it looks like the retail industry may bear a lot of the brunt of impending customer spending cuts.

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2 min read

Guilty of Greenwashing (and other CSR-related offenses)?

By Tracy Corry on Jun 27, 2022 12:42:56 PM

If there is even a chance that your customers think that your company spends more time and money marketing how socially responsible it is than actually investing in such efforts, this post is for you. There has been a lot of attention in the press lately on businesses that are suspected of greenwashing, or “CSR-washing”, and it would be wise for companies to take a deeper look into their sustainability and ethical practices and investments before they themselves land in the negative spotlight. 

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2 min read

How to Keep Your Customers Loyal During Times of Inflation

By Tracy Corry on Jun 7, 2022 8:47:49 AM

In these increasingly challenging financial times, it will be hard for companies to not offer some sort of incentive or discount option and still maintain customer loyalty. More and more loyal customers are leaving their favorite brands in search of a better deal, leaving businesses scrambling to find ways to keep them.

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2 min read

Do You Still Know What Your Customers Want?

By Tracy Corry on May 31, 2022 10:04:43 AM

It’s hard to turn on the television or read your daily news updates without seeing a segment addressing rising inflation rates. Several key factors have created a perfect storm for inflation rates nearly reaching a 40-year high; the pandemic, the conflict in Ukraine, high energy costs, supply chain disruptions, and heightened consumer demand have all contributed to price increases across every industry. From the gas pump to the grocery aisle to the housing market, consumers are nervously watching prices increase and business owners are feeling the pressure of raising their prices and cutting costs, while still trying to keep their customers happy and loyal.

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2 min read

Halting Brand Promiscuity: Disruptions to Customer Loyalty

By Lauryn Hill on Apr 26, 2022 12:10:21 PM

Consumers today have more information, options, and input in how and where they spend their money than ever before - and retaining their loyalty can prove to be a difficult challenge. Marketers are finding that consumers are growing more promiscuous with their brand choices, and the reasons aren’t limited to just one cause. Consumers are brand switching at higher numbers in order to suit their needs and brands must reevaluate the changing territory of consumer loyalty and how to maintain it, especially in light of current market disruptions. In order to overcome these disruptions and loss of loyalty, brands must be willing to uncover and understand the reasons why consumers have become less loyal.

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