Content Intelligence Blog

5 min read

How to create a content strategy that builds brand trust

By Patti Doyle on Jan 31, 2019 12:11:32 PM

Brand trust in businesses took a dive in 2018. In the wake of unfavorable news surrounding big brands like Facebook (privacy), United Airlines (customer service) and Equifax (cybersecurity), only 48% of Americans reported that they trusted businesses, according to the 2018 Edelman Trust Barometer.

When compared to other countries, the United States suffered among the worst slides — losing 10 points in overall customer trust — down from 58% in 2017.

According to another recent survey, 79% of customers said brands must demonstrate “they understand and care about me" before they consider purchasing. The report by Wunderman also revealed that 89% of American customers said that they are loyal to brands that share their values.

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7 min read

6 Reasons to Invest in Content Intelligence

By Vennli on Sep 12, 2018 8:00:45 AM

Succeeding in the rapidly evolving world of digital marketing is getting more challenging by the minute. To stay ahead of the competition and, in some cases simply survive, you’re expected to implement the advanced technology, strategies, and tools that can help you gain an advantage.

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6 min read

How content intelligence is changing the way we do marketing

By Vennli on Aug 23, 2018 10:36:47 PM

If you are in digital marketing, it is likely you’re finding it increasingly difficult to get your content noticed. And even more difficult to prove ROI.

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4 min read

5 Things You Need to Know About Content Intelligence Now

By Vennli on Aug 14, 2018 9:34:36 PM

“Business is war. I go out there, I want to kill the competitors. I want to make their lives miserable. I want to steal their market share …" — Kevin O’Leary, Entrepreneur/Shark Tank investor

With that quote, Shark Tank’s Kevin O’Leary pretty much sums up today’s business climate — no matter what industry you’re in. Both B2B and B2C companies have seen their operations upended, sometimes catastrophically, in the wake of disruptions brought on by technology and start-up competitors.

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3 min read

9 Agency Blogs You Should Be Following

By Vennli on Jun 6, 2016 7:23:00 AM

Here at Vennli, we work directly with businesses to understand their customer choice, but we also work with a growing number of agencies and consultancies to help their clients analyze customer choice and build market share. Therefore, because both our interests and audience overlap, we’ve become an unofficial connoisseur of the marketing agency blog.

Topics: General Strategy
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