Teams within startup companies endure environments fraught with challenges. Revenue generation, valuable resource management, investment security, talent attraction, market capture, and more all require incredible focus for any company, though the missteps by small organizations can prove fatal. Enduring such challenges by small teams requires critical thought and poised communication. Consider the following three key tenets of small team communication success, built around the deliberate “thought” that precedes the “speech.”
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Today’s post will be the first in an ongoing series about biases and other traps that can affect the results of your market research. These can come into play at any point in the process, from writing your survey or interview guide, selecting participants, or when conducting your analysis. Being aware of them is necessary not only for those conducting the research, but also client-side employees who are tasked with evaluating the work of a research supplier.
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Personality tests have become popular in the corporate world when evaluating current and potential employees for team “fit.” While the jury is still (and probably always will be) out on their scientific validity, models such as the Myers-Briggs Type Indicator, the Enneagram, or OCEAN (the “Big 5”) do make it easier to understand behavior in a directional sense.
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Here at Vennli, we work directly with businesses to understand their customer choice, but we also work with a growing number of agencies and consultancies to help their clients analyze customer choice and build market share. Therefore, because both our interests and audience overlap, we’ve become an unofficial connoisseur of the marketing agency blog.
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"Place" is an element of the classic four P's in marketing (product, price, place, and promotion), more commonly referred to as distribution. It refers to the methods, strategy, and structure an organization executes to get its offerings to market and into customers’ hands.