Agile Insights Blog

3 min read

4 New Strategy Ideas to Enroll “Lost” Students

By Tracy Corry on Oct 26, 2022 10:28:33 AM

Early enrollment numbers are in for Fall 2022 - just in time for Early Decision and Action deadlines for the class of 2023. And while early reports had experts hopeful that we’d see a rebound after the steep two-year decline in the wake of the pandemic, it appears that the overall enrollment rate has once again decreased for the fifth semester since fall 2020.

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3 min read

In the age of automation, don't lose your human touch.

By Tracy Corry on Oct 18, 2022 1:50:42 PM

As more and more marketers continue to adopt new automation tools to improve efficiency and increase performance, it’s important not to lose sight of why your customers chose to purchase your brand or service in the first place. Now more than ever, customers are seeking brands that they feel a connection with. And let’s face it, have you ever felt a connection to a robot?

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2 min read

Risky Business - What Chances Will Your Agency Take?

By Vennli on Oct 6, 2022 11:06:52 AM

As an agency, a great way to stand out -- but also one of the most nerve-wracking -- is to start taking chances and not be afraid to really rethink your clients' messaging. Even though it can push both you and the client out of your comfort zones, with great risk can come great reward.

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2 min read

Do You Still Know What Your Customers Want?

By Tracy Corry on May 31, 2022 10:04:43 AM

It’s hard to turn on the television or read your daily news updates without seeing a segment addressing rising inflation rates. Several key factors have created a perfect storm for inflation rates nearly reaching a 40-year high; the pandemic, the conflict in Ukraine, high energy costs, supply chain disruptions, and heightened consumer demand have all contributed to price increases across every industry. From the gas pump to the grocery aisle to the housing market, consumers are nervously watching prices increase and business owners are feeling the pressure of raising their prices and cutting costs, while still trying to keep their customers happy and loyal.

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2 min read

Goodbye Sales Exec Sarah and Tech Guy Tom? Here’s how you should be building buyer personas today.

By Tracy Corry on Feb 1, 2022 10:05:46 AM

In a world where personalized consumer experiences are not just appreciated but expected, many businesses and organizations are using some form of personalization in their marketing strategies. And when 97% of marketers report a measurable lift from their personalization efforts (Salesforce, 2020), they should be. Personalized marketing is here to stay – especially as the tech-savvy Gen Z generation now makes up 40% of total U.S consumers. But the landscape has changed since the early days of buyer persona building and some argue that these old-school personas built mainly on demographic information are antiquated and useless because they are full of information that has nothing to do with the reasons why people buy your products.

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