“Place and How Tesco Leveraged It in Digital Fashion

"Place" is an element of the classic four P's in marketing (product, price, place, and promotion), more commonly referred to as distribution. It refers to the methods, strategy, and structure an organization executes to get its offerings to market and into customers’ hands.

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Why You Should Build Your Content For People, Not Robots

BuzzFeed, one of the largest sites online, understands the importance of writing content for users. Like Distractify and others, BuzzFeed concentrates on creating articles and titles that resonate with human readers to attract clicks and shares. Though they place less emphasis on writing content with keywords and long copy for search engines, their traffic continues to grow as does social...

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Has The Need For Strategic Planning Come To An End?

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10 Ways Improving Internal Communication Can Strengthen Your Team

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How Twitter Secured Additional Investors By Sharpening Its Growth Strategy

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Understanding customer choice translates to bottom-line growth.Read. Learn. Grow.

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