Natural disasters, cyber-attacks, pandemics…oh my! If we had to describe the 2020s in one word so far, ‘disaster’ might be the one we’d choose. We’ll be feeling the domino effect these events have had on our life, our businesses, and our economy for years to come. And just when we think we’re in the clear, surprise! Something new happens and we find ourselves shaking our heads in disbelief thinking…again? Really?
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With application submissions for the Fall 2022 semester wrapping up, admissions leaders are shifting focus to the class of 2023, examining how to best attract this new pool of prospective students to their institutions. Since the start of the pandemic, admissions and marketing teams have had to pivot - working to find new strategies to engage with students as on-campus visits, tours, and events were canceled or limited. And with the overall number of enrollees decreasing, it’s become more important than ever to continuously engage with students and parents to maintain interest and excitement in an increasingly competitive landscape.