Agile Insights Blog

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Survey Biases: Beware of Biased Survey Questions

By Shannon McCauley on May 11, 2021 7:41:16 AM

Today’s post will be the first in an ongoing series about biases and other traps that can affect the results of your market research. These can come into play at any point in the process, from writing your survey or interview guide, selecting participants, or when conducting your analysis. Being aware of them is necessary not only for those conducting the research, but also client-side employees who are tasked with evaluating the work of a research supplier.

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