Do you hear that sound, off in the distance? It’s the “AI train” pulling out of the station—and if you’re not on it, you’re already running behind. While the metaphor may seem funny, there’s a seriousness to whether or not marketers have accepted artificial intelligence (AI) as a necessary evolution. While the gap grows between those who have adopted AI for marketing and those still waiting, the space between marks a noteworthy competitive edge. One that ultimately yields higher conversions, greater brand loyalty, and increased marketing ROI.
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This is Part II of a two-part series about content marketing’s evolution ahead of 2020. Read Part I here.
In recent years, marketing specialists and researchers were asked to make predictions about the state of marketing in 2020. With that milestone less than a year away, we checked back on some of those forecasts to determine how close we are to them being realities.
Take a look to compare your progress compared to the predictions. It’s possible you could improve your content performance by revising some of your current strategies and integrating some new martech solutions.
6 min read
This is Part I of a two-part series about content marketing’s evolution.
Marketing has been changing fast, but just how fast? Over the past several years, marketers and researchers have been predicting what the content marketing landscape will look like in 2020. Coca-Cola created waves in the marketing industry in 2011 with the release of its Content 2020 vision, a radical departure from the traditional advertising model. Back then, some projections may have seemed futuristic. Unlikely, even.
Now that we’re less than a year away from 2020, we compiled a list of some of those predictions to see which ones are close to the reality of marketing today and in the near future.
7 min read
Succeeding in the rapidly evolving world of digital marketing is getting more challenging by the minute. To stay ahead of the competition and, in some cases simply survive, you’re expected to implement the advanced technology, strategies, and tools that can help you gain an advantage.
6 min read
If you are in digital marketing, it is likely you’re finding it increasingly difficult to get your content noticed. And even more difficult to prove ROI.