This time of year everyone is busy planning their personal and professional goals. Whether you call them goals, objectives, or milestones, the key to being successful is to actually write them down.
Aside from taking the time to write out your goals, you need to set measurable and specific goals. Simply having a goal of "increase customer satisfaction" doesn't mean much to you or anybody else who reads it. However, something along the lines of "reduce churn by 10% and improve customer satisfaction ratings from 80-90%" is both specific and measurable.
For more detail and goal suggestions, check out this article on Entrepreneur.