Content Intelligence Blog

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The Importance Of A Clear, Concise Value Proposition

Jul 14, 2014 1:20:12 PM

Value Propositon Apples

What’s your value proposition? Are you able to articulate it quickly and effectively? Whether it’s your personal value prop or your company’s, this should flow easily for you and all your employees. If you couldn’t, you’re not alone. This is harder than it looks.

To be effective, your value prop needs to be framed from the reference of your customer. This takes insight into what is important to them, and perhaps more importantly, about how they make purchasing decisions. A good value prop is built upon knowledge about why your customers choose your offering - knowledge that comes from REAL customer feedback (not assumptions). Remember, there’s no value until your customer can see how it will benefit them – this takes an understanding of your customers’ viewpoint. This is what Vennli is all about – customer insights driving strategic decision making. Check out this article by Bruce McDuffee for more about the importance of the value proposition.

Topics: Strategy

Written by Vennli

Vennli is the content intelligence platform that empowers marketing leaders to increase the effectiveness of content marketing for each persona across every stage of the buyer’s journey - from awareness to advocacy. The smart content planning tool combines customer data and artificial intelligence, including insights about what matters most to the target market, to make intelligent content, messaging, and communication recommendations that will attract, convert, and retain more customers.

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