Content Intelligence Blog

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The Importance Of Being Your Customer And How Women Can Help In Silicon Valley

Aug 22, 2014 1:00:12 PM


Who could forget Sy Sperling’s famous line, “I’m not only the Hair Club president, but I’m also a client�? from the commercials? It was parodied in comedy skits and TV shows. The statement went viral long before the term viral existed as we know it now.

But we all knew Hair Club for Men because of that one simple line.

Sperling started Hair Club in 1976 in a small hair styling salon, and over a 25 year period, grew it into a multi-million dollar national company located in 90 major cities. Even today, we can all learn something from that one famous line. BE YOUR CUSTOMER.

In her article, How the Hair Club for Men can Teach a Lesson to Silicon Valley, Jory Des Jardins explains that insights can be gained by having more female representation in Silicon Valley. Specifically, a company like Pinterest. Since female users are far more prevalent on their platform than males, listening to ladies about what can make the product better would go a far way.

Learning about how your customers interact and engage with your brand and website should be something every company works to understand. Are you?

Written by Vennli

Vennli is the content intelligence platform that empowers marketing leaders to increase the effectiveness of content marketing for each persona across every stage of the buyer’s journey - from awareness to advocacy. The smart content planning tool combines customer data and artificial intelligence, including insights about what matters most to the target market, to make intelligent content, messaging, and communication recommendations that will attract, convert, and retain more customers.

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