In most industries, competition is abundant. To truly stand out, creating some level of differentiation is a must. Here are 7 suggestions for doing just that.
- Highlight areas where competitors fall short. This doesn't mean be malicious. Instead, explain how your company can provide a better solution for a specific problem than the competitor.
- Provide a small set of services. Don't go overboard, but offer a bit of variety for prospective customers.
- Offer insight. Build a rapport with your prospects and show them you actually care about them and their business.
- Understand their industry. Similar to offering insight, spend some time truly understanding their industry so you can better help them.
- Avoid annoying your customers. Avoid hammering your customers with calls and emails, but make sure you're available and in frequent contact with them.
- Provide an exceptional experience. This is possibly one of the most important aspects of differentiation. Customers love being treated well and word-of-mouth referrals will reflect this.
- Hire smart, nice people. All of these steps are executed much more effectively when employees of your company are smart and nice.
For more detail on how you can differentiate yourself from your competitors, read the full article at Inc.com.