Many executives continue to use dated strategy frameworks and tools. However, those who have recognized how growth strategy has changed, have started using customer-focused methods to gain insights for growth.
Even in 2015, most companies fail to maintain detailed data about their customers. Without that information, continuous growth becomes much more difficult.
UniSA Business School published an outline about how Vennli works and why businesses should be using it if they're serious about growth in 2015 and beyond. Read the full article here.