Muse’s past experience in marketing tech to help further Vennli’s goals to refine the customer journey
SOUTH BEND, Ind., March 28, 2018 — Vennli, a leader in differentiating customer journeys, today announces the addition of Marty Muse as CEO. With over 15 years of experience in executive leadership, strategic planning and digital marketing operations guiding B2B, B2C and eCommerce organizations, Muse will introduce key initiatives, ensuring Vennli continues to provide valuable, actionable insights to differentiate a customers’ journey.
“We are confident that Marty’s contributions to Vennli will spur the company’s next wave of growth and development while delivering a strong customer experience,�? said Gary Gigot, Vennli’s co-founder and chairman. “Marty’s successful track record as a leader across several industries provides Vennli with a multitude of opportunities for future development.�?
Muse joins Vennli following his role as VP of Marketing at WebLink International (acquired by MemberClicks in 2017). Prior to that, he was the CEO at Indianapolis-based digital marketing agency, Relevance, where he delivered services to Fortune 500 clientele including L’Oreal, Office Depot, FedEx, Macy's, Sears, Humana, and New York Life and many tech companies such as Rackspace, Seagate, Intel, HP, and Intuit to name a few. Each position lends itself to Muse’s multi-faceted approach to company leadership. Muse graduated from Indiana Wesleyan University with a Bachelor of Science in Information Systems.
"At Vennli, I believe we have a tremendous opportunity to build something truly special and contribute to Indiana's growing MarTech community." said Muse. “As the demand for a differentiated customer experience continues to grow, organizations need an effective system of record to gather customer journey data from multiple sources, analyze it and prioritize the most impactful marketing strategies. I’m happy to have a hand in Vennli’s permeation of the MarTech market.�?
This announcement follows the release of Vennli 4.0 earlier this year. To learn more about Muse and Vennli, visit http://vennli.com/.