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Vennli Hires Chris Bethell to Lead New Healthcare Division

Jun 4, 2015 5:11:19 PM

South Bend, IN – June 4, 2015: Vennli, the platform for creating and executing growth strategy, announced that it has hired Chris Bethell as General Manager of a newly created Healthcare Division.

Vennli harnesses real-time customer insights and transforms them into growth strategies. The core of the software platform includes two key components: data collection via an electronic survey platform unlike anything else currently on the market and intuitive market visualization. It quickly conveys what customers want, which products and services they prefer, and identifies unmet needs.

The addition of Bethell to the team demonstrates the potential Vennli sees in the healthcare industry. Healthcare is a competitive market with dynamic consumer and business needs and preferences, making it ideal for application of the Vennli software.

“Chris brings a wealth of technology experience and healthcare knowledge to our team at Vennli,�? said Gary Gigot, Vennli’s Co-founder and CEO. “With Chris’ leadership, Vennli will fuel how healthcare organizations, providers, payers, and vendors craft, implement, and monitor their growth strategies.

Bethell has growth strategy in his blood, having helped three companies grow to the point of acquisition in the past 12 years. He started his career at Apple and then expanded into healthcare software and startup companies. He brings with him a depth of experience in marketing, business development, M&A, and sales.

“The healthcare ecosystem is rapidly evolving. The providers and vendors that have the right growth strategy, based on real competitive differentiation, will flourish in this new environment. The Vennli growth strategy and analytics platform arms these organizations with the intelligence and insight needed to be different from competitors in ways that that are important to their customers,�? said Bethell.

Topics: Press

Vennli
Written by Vennli

Vennli is the content intelligence platform that empowers marketing leaders to increase the effectiveness of content marketing for each persona across every stage of the buyer’s journey - from awareness to advocacy. The smart content planning tool combines customer data and artificial intelligence, including insights about what matters most to the target market, to make intelligent content, messaging, and communication recommendations that will attract, convert, and retain more customers.

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