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Vennli Hires Rachel Mele to Lead New Dental Division

May 28, 2015 4:30:09 PM

South Bend, IN – May 28, 2015: Vennli, the platform for creating and executing growth strategy, announced today that it has hired Rachel Mele as General Manager of a new Dental Division.

For the last ten years, Rachel served as a sales and business development executive at Sesame Communications. Rachel was part of the team that led to Sesame’s growth and subsequent acquisition by Internet Brands (owned by KKR & Co.) in January 2015. Prior to that, Rachel was a dental practice management consultant where she supported practices across North America, Australia, and New Zealand.

Vennli harnesses real-time customer insights and transforms them into growth strategies. The core of the software platform includes two key components: data collection via an electronic survey platform unlike anything else currently on the market and intuitive market visualization. It quickly conveys what customers want, which products and services they prefer, and identifies unmet needs.

The addition of Mele to the team demonstrates the potential Vennli sees in the dental industry. The dental industry is a competitive market with dynamic customer needs, making it ideal for application of the Vennli software.

“Rachel brings a wealth of dental knowledge and expertise to Vennli,�? said Gary Gigot, Vennli’s Co-founder and CEO. “I worked with Rachel during my time as Chairman of the Board at Sesame Communications. With Rachel’s help, Vennli will help dental companies drive growth by truly understanding how their consumers make decisions.�?

Rachel is a sought after professional dental speaker and author. She lectures regularly at dental conventions including the CDA, ADA, CSDA and Yankee, and she has a series of published articles and webinars. Rachel is an Advanced Toastmaster, a member of the Speaking Consulting Network, and a professional member of the National Speakers Association.

“I am excited to bring Vennli’s value to the dental industry. The industry is changing quickly, and Vennli provides a way to be nimble and make strategic decisions based on an understanding of how consumers make decisions,�? said Rachel Mele.

Topics: Press

Vennli
Written by Vennli

Vennli is the content intelligence platform that empowers marketing leaders to increase the effectiveness of content marketing for each persona across every stage of the buyer’s journey - from awareness to advocacy. The smart content planning tool combines customer data and artificial intelligence, including insights about what matters most to the target market, to make intelligent content, messaging, and communication recommendations that will attract, convert, and retain more customers.

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